Category: Brand Tales

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You don’t have to fit in!!

The story of 3 young entrepreneurs who broke the norms of the society and proved them wrong by creating their own land of misfits! A country wherein parents believe that their child has achieved...

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“Meri Maggi: Miss you too Yaar”

Does the headline ring a bell? Do you remember the ban of India’s legendry quick snack, back in year 2015? When FSSAI claimed Maggi to be unsafe and ordered to destroy all the packets...

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Chumbak: Either ‘Now’ Or ‘Never’

“Don’t overthink things. Just do it. Do it for the right reason” ….is the Mantra for success that helped this husband-wife entrepreneur duo to achieve their vision and ever since, there was no looking...

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The Tale Behind Thums Up

In 1976, Indira Gandhi called for elections and all other parties united against Congress and named their union – Janta Party. Janta Party came into the power in 1977 and insisted Coca-Cola that either...

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Patanjali- The Dark Horse Or A Water Bubble?

Facts about Patanjali Patanjali Ayurveda was founded by Baba Ramdev and Acharya BalKrishna in the year 2006 Acharya BalKrishna owns 94% of Patanjali Ayurveda  Patanjali is the fastest growing FMCG company in India  Patanjali...

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PaperBoat- Unleashing the Child in You

It is said that “Entrepreneurship is not about ideas, it’s about making ideas happen”. Neeraj Kakkar, Ex Coca-Cola employee and MBA degree holder from prestigious B-schools like MDI, Gurgaon and Wharton Business School, always...