Category: Marketing Gyaan

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#YouAreMyParleG Campaign

Recently Parle G launched hashtag#YouAreMyParleG campaign, wherein it allowed customers to share their stories. ParleG, in turn, converted these stories into emotional videos. So far the response has been amazing for the brand as...

big billion day 0

Flipkart vs Snapdeal vs Amazon

Flipkart announced ‘The Big Billion Day’ sale for October 6,2014. The stage was set and Flipkart spent a lot of money to promote the sale on social media and TV commercials. Flipkart was very...

naukri.com 0

Print ad by Naukri.com

Today I came across a print ad posted by Naukri.com. The ad depicted a poor person living on the streets ( possibly a beggar , as evident from the coin box shown in the...