Tagged: branding

Maggi Ban and return 1

“Meri Maggi: Miss you too Yaar”

Does the headline ring a bell? Do you remember the ban of India’s legendry quick snack, back in year 2015? When FSSAI claimed Maggi to be unsafe and ordered to destroy all the packets...

big billion day 0

Flipkart vs Snapdeal vs Amazon

Flipkart announced ‘The Big Billion Day’ sale for October 6,2014. The stage was set and Flipkart spent a lot of money to promote the sale on social media and TV commercials. Flipkart was very...

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Chumbak: Either ‘Now’ Or ‘Never’

“Don’t overthink things. Just do it. Do it for the right reason” ….is the Mantra for success that helped this husband-wife entrepreneur duo to achieve their vision and ever since, there was no looking...

patanjali success factors 3

Patanjali- The Dark Horse Or A Water Bubble?

Facts about Patanjali Patanjali Ayurveda was founded by Baba Ramdev and Acharya BalKrishna in the year 2006 Acharya BalKrishna owns 94% of Patanjali Ayurveda  Patanjali is the fastest growing FMCG company in India  Patanjali...

Paperboat-memories 0

PaperBoat- Unleashing the Child in You

It is said that “Entrepreneurship is not about ideas, it’s about making ideas happen”. Neeraj Kakkar, Ex Coca-Cola employee and MBA degree holder from prestigious B-schools like MDI, Gurgaon and Wharton Business School, always...