You and I in this beautiful world. | Ad by Vodafone

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In year 2003 , when several telecom operators were competing for a share of growing mobile phone market ; Hutch ( now Vodafone ) launched an advertising campaign, which was an instant hit.

The campaign called ‘You & I’ , showed a pug following a boy in unlikely locations, prompting the tagline, “Wherever you go, our network follows.’

The campaign was well received all over India and resulted in a huge brand recall for the operator.

Though the idea was unique, magic happened because of its simplicity.

It definitely shows how a simple idea, if executed well can amass huge popularity and benefit for the brand !!


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